Canon and edelwiser

edelwisers way to set up an innovative masscustomization process for the ski industry opened the door for new design technologies and innovative business modeling.

Manufacturing high-quality, individually designable ski topsheets needs to combine well proven thermoplastic ski films and the edelwiser design layer technology.

The edelwiser ski topsheet technology meets the requirements of  high-end design quality and abrasion resistance - fulfilled in an economic process making individual design skis retailing at the the same price as mass manufactured skis.

"Uniqueness and individuality are the key elements of our excellent relationship with edelwiser," comments Helmut Hafner, Corporate Communications Manager, Canon Austria.  "The originality of the skis will turn heads at ski resorts and stamp our corporate identity onto the snow."

Bring images to (snow) life ...

edelwisers decision to use the Canon W6200p is the result of an intensive research and selection process in the field of digital printing technology suppliers.

Canons W6200p matches the requirements of the edelwiser production process: UV resistant printing, high-resolution printing, spectacular photo quality, high-speed printing, easy to place, simple to use, network support and outstanding cost effectiveness

... and more

Canon Austria and edelwiser decided to cooperate on developing and promoting the unique and highly emotional individual designed ski models of edelwiser. Canon Austria use the colourful skis to promote the W6200. VIP customers get their own model as a bonus. edelwiser skis are also used as an incentive to get feedback from customer surveys.

Canon also offers design competence expanding edelwisers skiART gallery by their own art director.

take a look ...