edelwiser Ski – about us > team, press info, awards

edelwiser ski is all about the individual – unique forms of expression, unique personal style and unique approaches to creativity.
Mass Customization	edelwiser ski offers a professional range of high-quality, sidewall laminated, all-mountain and carving (shaped) skis. Each pair of skis shows it’s individual topsheet (graphic) design, brought in by the customer in an interactive and collaborative process, retailing at the same price as comparable mass production products.
Open/User Innovation	Customers become (co)creatures and innovators of their own skis. edelwiser product development is focused on the highest level of quality, a collaborative process between customers and manufacturer.
Collaboration	“It's more than skis” - edelwiser offers a number of product configuration and collaboration tools, assisting customers to cooperate and build communities, connecting ski people. Being an edelwiser ambassador or ski designer means taking part in our social commerce process.
Business-to-Business	edelwiser also offers individualised business ski editions – starting at a minimum of three pairs of skis - boosting your corporate promotion- and customer relationship activities on snow.

The possibility for consumers to personalize the graphics, thus creating a unique product, strengthens the relationship between skiers and their own skis. But the product can only be successful if the ski that is so well decorated is also technically sound: in the case of edelwiser that's exactly what you get. A well known furniture manufacturer to have democratized design with its sales politics, but edelwiser turns all of us into designers, allowing us to intervene with our own creativity in the final phase of a mass-produced product.
Statement Prof. Kuno Prey, jury member volvo sportsdesign award 2007

edelwiser is the winner of the volvo sporsdesign award at ispo 2007

edelwiser ski is all about the individual – unique forms of expression, unique personal style and unique approaches to creativity.

Mass Customization

Open/User Innovation

Collaboration

Business-to-Business